1. Narrative - This type of music video tells the a story to the lyrics, or a connotation of the lyrics, however the video could completely contradict the lyrics. Narrative music videos can also be used to promote the release of films that include that film. The storyline can be virtually anything, and may or may not feature the artist/s.
Here are some examples of narrative music videos:
The All American Rejects - Gives You Hell
Taylor Swift - You Belong With Me
A-Ha - Take On Me
2. Performance - Performance can be anything from live stage performance to just singing. These often include many shots of the artists and the audience performing or just shots of them before of after a performance. Visual styles and close ups are often used in these. Performance is most common in the genre of rock.
Here are some examples of performance music videos:
Beyonce - Single Ladies
Swedish House Mafia - Don't You Worry Child
Oasis - Wonderwall
3. Concept - Concpet music vidoes can either be symbolic or thematic, and they are often unusual or obscure for the audience. As concept music videos are very vague, the concept needs to be very attractive to the audience. The rather unusual content of concept music videos can really draw in a audience making then quite popular. There is no particular genre that favors concept.
Here are some examples of concept music videos:
Daft Punk - Around The World
Peter Gabriel - Sledgehammer
Chris Cunningham and Aphex Twin - Monkey Drummer
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