Wednesday, 24 October 2012

Music Video History


A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. - wikipedia
A commercial videotape featuring a performance of a popular song, often through a stylized dramatization by the performers with lip-synching and special effects. - dictionary.com
A videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics - dictionary

An early form of music video were films which included one song, these took place during the 1940's and were named the Soundies. Most of these were of jazz songs, they were mainly just bands on a film set bandstand. Soundies were created for the Panoram Jutebox, these were located in restaurants or bars and there was a screen to watch the clip whilst the music was played. In the 1950's over 1000 short music films were made as 'television fillers' between programmes, by Snader Telescriptions. From this films that features musical performances. for example Elvis became increasingly popular. 

Music videos began to be created in the 1960's and 70's, videos were filmed for music programmes such as Top of The Pops. Eventually MTV was launched so that music videos became available 24 hours a day. MTV is still dominant today and reaches to over 320million television sets, over 90 countries in 5 continents. since the arrival of YouTube, downloading vidoes of the internet has occurred, YouTube and downloading are particular threats to MTV and the music video industry. The first ever actual music video to be produced was 'Video Killed The Radio Star' by The Buggles. - I this as pretty ironic as the creation of music videos, and TV reduced the audience to the radio.
Music videos are now the centre of marketing popular music.



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