A one shot wonder video is where there is no cuts during
editing, and the whole video is just one continuous shot.
I think this is a very clever technique that has been done
really well here by Feist. I think the reason it works so well is partly due to
one of Goodwin’s Seven; the visuals always match the music and the lyrics, which
makes the audience feel very comfortable and happy that everything is in time –
which was probably the effect Feist wanted as it is a very happy song. In
addition, the camera movement is always in time with the music and lyrics as
well, which makes the video extremely effective as it all fits in so well. For
example; when the actors/dancers make a spiral and the lead vocalist is picked
up and walks around them on her side, the camera tilts into a bird’s eye view
shot and follows her around the spiral.
Another thing that makes this video so effective is how the
audience never views something boring. The actors/dancers are always doing
something interesting and are all dressed in really bright and interesting
clothes. Although there are no props and the location isn’t very interesting
and is the same throughout the video, other elements of mise en scene make up
for this.
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